Google Ads management

Google Ads in Arrah that bring calls, not clicks

Appear the moment someone searches for what you sell. We build campaigns around tracked enquiries, cut the keywords that waste money, and show you exactly what every rupee produced.

Ad budget from ₹5,000/month
Account stays in your name
No lock-in
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Call now — tracked as a conversion
Top 3Ad position
−69%Cost per lead
100%Calls tracked
Where the money goes

Six ways Google Ads quietly drains a budget

We see the same six leaks in almost every account we audit. Each one is fixable in the first week.

Broad match everywhere

Your ad shows for searches you would never pay for — and you only find out when the budget is gone.

No negative keywords

"free", "jobs", "salary", "training" — clicks from people who will never buy anything.

No conversion tracking

Without it, Google optimises for clicks instead of enquiries. Most accounts we inherit have this wrong.

Traffic sent to the homepage

Someone searches for one service and lands on a page about everything. They leave.

Calls not counted

Most local enquiries come by phone. If calls are untracked, the campaign looks like a failure on paper.

Set and forgotten

Launched once, never touched again. Competition and costs move every month; the account does not.

What we run

Four campaign types that work for local business

We start with the one closest to a sale and expand only when it is profitable.

Search campaigns

Highest intent · start here

Text ads for people actively searching for your service right now. The closest thing to a customer walking in.

  • Tight keyword groups by service
  • Negative keyword lists from day one
  • Sitelinks, callouts and location extensions
Discuss this

Call-only campaigns

Clinics · services · emergencies

The ad is the phone number. One tap and the phone rings — no website visit in between.

  • Call tracking and recording setup
  • Scheduled to your opening hours
  • Minimum call duration as conversion
Discuss this

Performance Max

Once tracking is proven

Google places your ads across Search, Maps, YouTube and Gmail. Powerful, but only with clean conversion data behind it.

  • Asset groups built per service
  • Audience signals from your own data
  • Brand exclusions so it does not cannibalise
Discuss this

Remarketing

For considered purchases

Stay in front of people who visited but did not enquire. Cheap clicks, and they already know who you are.

  • Audience lists by page visited
  • Frequency capped so it is not annoying
  • Display and YouTube placements
Discuss this
What's included

What we do every month

Google Ads is not a launch. It is a weekly habit of cutting what fails and feeding what works.

Account audit firstBefore we change anything, we document what is running and what it has cost you.
Keyword researchThe exact phrases buyers in your city type, separated from research and job seekers.
Conversion trackingForm submits, calls, WhatsApp clicks and bookings — set up and verified before spend starts.
Ad copy & testingMultiple headlines per group, tested continuously rather than written once.
Landing page guidanceWe tell you exactly what the page needs, or build it if you want us to.
Negative keyword pruningWeekly search term review — the single highest-return task in any account.
Bid & budget managementSpend shifted toward the campaigns and hours that actually produce enquiries.
Location & schedule controlAds run where your customers are and when someone can answer the phone.
Competitor monitoringWhat they bid on, what they claim, and where there is a gap you can take.
Monthly report & callSpend, enquiries, cost per lead and what changes next — in plain language.
Money, explained

Two separate costs — and only one is ours

This is the single biggest confusion in Google Ads, so we make it clear before you sign anything.

1. Ad budget — paid to Google

This is what buys the clicks. It goes directly from your card to Google, never through us, and you can see every rupee of it inside your own account. We recommend starting from ₹5,000 per month. Below that, Google's system does not get enough data to learn, and the money leaks without producing a reliable stream of enquiries.

2. Management fee — paid to us

This covers the setup, the weekly optimisation, the tracking, the reporting and the person who answers when you message. It is a fixed monthly amount agreed upfront — not a percentage of your spend, so we have no reason to push you to spend more than you should.

Your account, your card. The Google Ads account is created in your name with your billing attached. We work inside it as a manager. If we ever part ways, you keep the account, the history and the data — nothing gets taken away.

How we run it

Tracking before spending

We do not launch on day one. A campaign without conversion tracking is just a way to buy traffic.

01

Audit

What is running now, what it costs, and what is leaking.

02

Research

Keywords, competitors and realistic cost per lead for your city.

03

Track

Conversions, calls and WhatsApp events set up and tested.

04

Launch

Campaigns go live with tight targeting and a controlled budget.

05

Optimise

Weekly search term pruning, bid and copy adjustments.

06

Scale

Increase budget only on what is proven to convert.

Investment

What decides your management fee

We quote after the audit, once we know how much account there is to actually manage.

Number of campaigns

One search campaign is a different job from search plus PMax plus remarketing.

Services advertised

Each service needs its own ad groups, keywords and landing page.

Competition level

High cost-per-click industries need tighter daily control to stay profitable.

Tracking complexity

Simple form tracking versus calls, bookings and offline conversion imports.

Landing pages needed

If pages have to be built, that is quoted separately from management.

Locations targeted

One city is simpler than a district or multiple states.

FAQ

Google Ads questions we get asked

We take on Google Ads accounts from ₹5,000 per month in ad spend. That is enough for a single service in a smaller city. Competitive industries — hospitals, real estate, coaching in a metro — need more, and we will tell you honestly what your market costs before you commit. Below ₹5,000 the campaign cannot gather enough data to improve, so we would rather you spend it on Local SEO instead.

Usually within the first week of going live, because ads reach people who are already searching. The first month is about learning which keywords convert; cost per lead typically drops noticeably in month two and three as we cut the waste.

You do, directly. Your card is attached to your own Google Ads account, so the spend is visible to you at all times and there is no markup hidden anywhere. Our management fee is billed separately.

For most campaign types, yes — and it needs to load fast on mobile. Call-only campaigns are the exception, since the ad dials your number directly. If your site is weak, we usually build a single focused landing page rather than rebuild everything.

Yes, and it is common. We audit before changing anything, so whatever is already working stays. We also keep the account history, which is valuable — a fresh account throws away everything Google has learned about your customers.

Those calls come from a sales team paid on how much you spend, not on what you earn. Their standard advice is broad match and higher budgets, which is exactly how most accounts start leaking. Take the call if you like, but do not apply the changes without checking them.

Free Google Ads account audit

Already running ads? Give us view access and we will send back exactly where the budget is leaking and what we would change first — free, and yours to act on with or without us.