Meta Ads management

Facebook & Instagram ads that fill your WhatsApp inbox

Boosting a post spends money. A properly built campaign brings enquiries. We run Meta Ads for local businesses in Arrah, Patna and across Bihar — optimised for messages and leads, not likes.

Ad budget from ₹3,000/month
Your Business Manager
No lock-in
G Your BusinessSponsored · Arrah
Reel

Free consultation this week. Message us to check availability — we reply within an hour.

Send WhatsApp message
New enquiry Hi, saw your ad. Is Saturday available?10:42 PM Yes! Shall I book 11 AM for you?10:43 PM Perfect, please book it.10:44 PM
69Leads / month
−58%Cost per lead
4.2%Message rate
The honest problem

Why the Boost button eats your money

Boosting is the easiest option Meta gives you, and the worst value. Here is what it skips.

Wrong objective

Boost optimises for engagement. You get likes from people who will never buy, and Meta calls it a success.

No pixel, no learning

Without the Pixel and Conversions API, Meta never learns who your actual buyers look like.

Audience too broad

Whole-district targeting burns budget on people who will never travel to you.

One creative only

Creative is the biggest lever on Meta. One image, never tested, means you never find the winner.

Nobody answers

Messages arrive at 10 PM and get replied to on Monday. The lead has already booked elsewhere.

Creative fatigue

The same ad runs for months, results decay quietly, and nobody notices until the leads stop.

What we run

Four campaign types for local business

We start with whichever is closest to a booking, then expand once it is profitable.

WhatsApp message ads

Clinics · salons · real estate

One tap opens a WhatsApp chat with your team. The highest-converting format for Indian local business, by a distance.

  • Pre-filled opening message
  • Quick-reply templates for your team
  • Conversations tracked as conversions
Discuss this

Lead form ads

Coaching · hospitals · builders

The form opens inside Facebook or Instagram, pre-filled. No website needed, and no drop-off from a slow page.

  • Qualifying questions to filter time-wasters
  • Instant lead alerts to your phone
  • CRM or Google Sheet delivery
Discuss this

Website conversions

E-commerce · bookings

Drive traffic to a page built to convert, with the Pixel and Conversions API feeding real purchase data back to Meta.

  • Pixel + CAPI server-side setup
  • Catalogue and dynamic ads
  • Landing page guidance included
Discuss this

Retargeting

For considered purchases

Reach people who watched your video, visited your site or messaged and went quiet. Cheapest leads in the account, almost always.

  • Audiences by video watch time
  • Lookalikes from your best customers
  • Frequency capped so it is not annoying
Discuss this
What's included

What we do every month

Meta rewards fresh creative and clean data. Both need constant work.

Account & Pixel auditWhat is running, what it cost, and whether your tracking has ever worked properly.
Pixel + Conversions APIServer-side events so iOS privacy changes do not blind your campaigns.
Audience buildingCustom audiences, lookalikes and exclusions built from your own customer data.
Creative productionStatic and video ad creatives designed in your brand, produced fresh each month.
Copy in Hindi & EnglishWritten the way your customers actually speak, not textbook translation.
Creative testingMultiple hooks tested against each other, losers cut, winners scaled.
Budget & bid controlSpend shifted to the ad sets and hours that actually produce enquiries.
Fatigue monitoringFrequency watched weekly, creative refreshed before results start decaying.
Lead response setupTemplates and alerts so enquiries get answered in minutes, not days.
Monthly report & callSpend, leads, cost per lead and what changes next — in plain language.
Money, explained

Two separate costs — and only one is ours

We make this clear before you sign anything, because it is where most agency disputes start.

1. Ad budget — paid to Meta

This buys the impressions. It goes from your card straight to Meta, never through us, and every rupee is visible inside your own Ads Manager. We recommend starting from ₹3,000 per month. Below that, the delivery system cannot exit its learning phase, and the money goes out without producing a steady flow of enquiries.

2. Management fee — paid to us

This covers strategy, creative production, tracking setup, weekly optimisation, reporting and the person who answers when you message. A fixed monthly amount agreed upfront — not a percentage of your spend, so we have no reason to push you to spend more than you should.

Your Business Manager, your card. The ad account and Page stay in your name. We work inside them as a partner. If we ever part ways, you keep the account, the audiences, the creatives and the full history.

How we run it

Creative first, then scale

On Meta, nobody is searching for you. The creative has to earn the attention before anything else matters.

01

Audit

Account, Pixel and past results reviewed before we touch anything.

02

Setup

Business Manager, Pixel, CAPI and conversion events verified.

03

Creative

Several hooks and formats produced for the first test round.

04

Launch

Campaigns live with controlled budget and tight geography.

05

Test

Losing creatives cut weekly, winners given more budget.

06

Scale

Budget raised gradually so learning is not reset.

Investment

What decides your management fee

We quote after the audit, once we know how much account there is to actually run.

Creative volume

Four fresh creatives a month is a different job from sixteen.

Video vs static

Reels and video ads take far longer to produce than image creatives.

Number of campaigns

One messaging campaign versus messaging plus retargeting plus catalogue.

Tracking complexity

Simple lead forms versus full CAPI with offline conversion imports.

Locations & branches

Each branch needs its own targeting, budget and reporting split.

Shooting needs

If we visit to shoot footage, that is quoted separately from management.

FAQ

Meta Ads questions we get asked

We take on Meta accounts from ₹3,000 per month in ad spend. That is workable for one service in a smaller city. Competitive categories in a metro need more, and we will tell you what your market realistically costs before you commit rather than after.

No. Boosting gives you one audience, one creative and an engagement objective. A proper campaign lets us choose the objective, test creatives against each other, exclude existing customers and track what actually converts. Same money, very different outcome.

Not for WhatsApp or lead form campaigns — both work entirely inside Meta. A website helps for retargeting and builds trust, but it is not a blocker for getting started.

We design the creatives. Raw material from you helps a lot — clips of your work, your team, happy customers. Phone footage is fine. If you have nothing usable, we schedule a shoot day and capture enough for a few months at once.

Often yes. Most restrictions come from policy issues in the creative or an unverified business, not fraud. We review what triggered it, fix the cause and file the appeal properly. Recovery is not guaranteed, and we will tell you honestly how it looks before you pay anything.

Usually within the first few days. The first two weeks are the learning phase, where cost per lead is higher and unstable — that is normal and not a reason to panic or change everything. It settles once the system has enough conversion data.

Free Meta Ads account audit

Already running ads? Give us access and we will send back where the budget is leaking, which creatives are dead, and what we would change first — free, and yours to act on with or without us.