Social media advertising allows businesses to reach their customer during their prime time and in pleasant, entertaining and engaging ways. It is important to find out platform where your customer engaging mostly.
Social media has become a mass media, but a personalized one. Everybody interacting on different social media platform to get knowledge and information.
Social media advertising is moving in that direction where no user experience is ever identical to another on social media platform.
Each screen a user sees comprises different elements, that are all optimized by algorithms, which in turn feed on data the user has declared, and on behavior the social platform has detected. Some of these elements are advertising that help to show most relative advertisement.
Social media platform provides a useful and entertaining experience to its members for free. In return, social media platforms monetize user data by providing powerful social media advertising solutions to advertisers. Advertising through social media platforms takes the form of banners, posts or videos. Social media ads are very creative and blend in with the context and appeal to the user effectively.
Benefits of Social Media Advertising
One of the great benefits of social media provides to businesses is the establishment of a direct relationship between your business and the user. Advertising through social media creates, extends and activates these relationships that finally converted into most loyal customers. Let’s look at social media advertising benefits for small businesses.
1. Audiences can be easily and exactly targeted
On every social media platforms, users enter their information or data like names, photos, job titles, marital status, friends, location, and much more. Social platforms monitor behavior and interest on the basis of given data and engagement.
This data enables advertisers to reach the right audience and create targeted ads for it. If an advertiser has a well-defined target market, they can deliver it via social media advertising. Advertisers no longer target media channels, they target audiences via media platforms.
2. Social ads for awareness
The model used in marketing and advertising to describe the mental stages of users before purchasing a product or services is known as “Hierarchy of effects” that contains three stages:
- Cognitive (awareness and knowledge)
- Affective (liking and preference)
- Conative (conviction and purchase)
Social media advertising is good at cognitive and affective stages. This makes advertising on social media complementary to direct mail, search marketing, or retail media, which have their strengths at the conative stage.
3. Social media advertising where everything is measurable
Every social media ad impression leaves a digital trace easily. Every click can be tracked properly. User’s characteristics and behavior can be related to each instance of advertising within a social media platform.
Lot of data exists that it becomes challenging to figure out what is significant and what isn’t. Once advertisers choose the right social media metrics, however, this data will be easy to track and optimize via the social media platforms.
4. Social media advertising is scalable
Social media advertising costs for a campaign can start as low as ₹100, and the advertiser has control over timespan, targeting and creative. We can easily increase that campaign budget as more required. Here easily create multiple advertisement to test, learn and adjust.
Mostly marketer use social media advertising to boost and enhance their content strategy, can monitor and manage it directly through their favorite social media management tool.
5. Social ads can trigger actions
As we used social media advertising for building awareness, it can also trigger actions. It generates likes and follows, and can also generate clicks to your website and create leads for your sales and marketing teams that help to finally convert in customers.
There is even a rising social commerce trend, where social media advertising feeds directly into the conative stage where users can buy products directly on social media.
Overall we saw, in this digital era Social Media Advertising is the most effective than physical or traditional marketing or advertising. It most relative and easily targeting to related audience and convert in customers.